Yvette Pearce-McManaway, Feed On Life – Nelson

What inspired you to start your business?

I wanted to make a difference in the area of Emotional Eating, Over Eating and Binge Eating and I simply wanted to help women in this area. I`d struggled with this since childhood and from my own experiences I knew that the standard solution of `Eat less and exercise more` wasn`t true. In fact, this myth infuriates me. So I decided I needed to do my bit to start a different conversation and movement.

Tell us about your business?

Feed On Life is about Coaching women to feel at ease with food and their body. To find freedom from their weight struggles and to feel at peace with food. I don`t just focus on food though and what to eat. In fact this is only part of the puzzle and why I`ve done my Eating Psychology training to work as a Mind Body Eating Coach. It`s about doing the Inner work, and seeing the weight struggle as simply a message of imbalance in your life. So we explore what a client needs in her life to `feed` her and then we work from the inside out. What are you really hungry for, what are you really needing when you devour that packet of biscuits. Awareness is powerful and so too is re-learning how to comfort those uncomfortable emotions without relying on food.

What do you love about running your business?

Firstly, making a difference in women lives and seeing them start to thrive and start to know that they are enough, despite their weight. Then, there is the wonderful feeling of my own personal development from having my business and being challenged to grow myself. This isn’t always easy of course, and that`s why I love the support of my Venus group. And lastly, I love the freedom of making my own choices and choosing when and how I work.

What have been some of your biggest challenges?

Ohhh, where do I start. Honestly, my biggest challenge has been and still is, confidence (see below quote) and taking courageous, imperfect action. I have this pesky inner critic that likes to sit on my shoulder and say stuff to keep me small, and ultimately safe. Recognising this and being able to keep going, take steps in my business, even when it feels terrifying (which can be often) is my biggest challenge, but my most rewarding! Harnessing my mind so it works for me is absolutely crucial and of course, the beautiful irony is I get to Coach this with my clients. Win-win!

Do you have a favourite quote?

You are Enough.
It`s simple and powerful. Every woman that I work with and in fact every human being I meet, I want them to know that they are enough. No matter their weight, how they look, what they do, where they live, what car they drive… you get the drift!

Who inspires you, and why?

People who have fallen or had their struggles and yet, they`re prepared to learn how to make their lives better. Most importantly, they then share this and show their vulnerability to help others. There are so many, but I`ll start with Oprah Winfrey, Wayne Dyer, Louise Hay. My clients too, inspire me daily with their honesty and courage to take the next step. And then the next.

What growth have you experienced being in Venus?

Venus actually helped me to get my very first clients. In fact, they were part of my Venus group! I honestly don`t know where I`d be without Venus as I have gained so many contacts and direct work. Otherwise, I`d probably still be sitting in my office, procrastinating and refining my website…and doing `stuff`.

Women are redefining success and growing businesses on their terms: What does success look like to you?

I love Wayne Dyer`s quote that `Success in an inside Job`. I couldn’t agree more.
So, success for me looks like getting through the day with presence. Getting to the end of the day knowing that I have stayed in the moment, calm, focussed, courageous and giving my best (not listening to that inner critic and playing small!) and that I have balanced looking after my own needs with work and family. A daily practice!

What’s your favourite pastime when you are not working?

I`m going to sound a total nerd, but my No.1 favourite thing to do is read and learn. Anything to do with books is total heaven.


Yvette Pearce-McManaway


Venus Profile



Leave A Comment