What inspired you to start your business?

When I moved to New Zealand from the UK I noticed a trend of people who would open up to me and tell me all their problems and darkest secrets. I had believed this was just within my social group in the UK, but what I realised was that I had a natural gift of empathy, curiosity, authenticity and integrity – people trusted me. What I lacked were the skills to move from being a good listener to being able to offer help to move them forward.

In 2008 I decided to train to become a holistic life coach, and over the following 18 months, I was immersed in learning those skills that would form the solid foundation of my business. I had finally found my ‘why’ or my ‘purpose’ if you like and I wanted to bring this to the world.

Tell us about your business?

People often think that I am an art teacher as they see a lot of happy ladies creating paintings with me. However, I am actually an International Life Coach who uses creativity as a way to help others change their lives and live their dreams

I believe that change does not have to be scary, or hard or even serious – life is too short and too precious for that. So I have learned how to combine my holistic life coach practice with my creative coaching practice to make change easier and more enjoyable. The combination of coaching a creativity is so powerful because the unconscious clues I receive whilst working with someone at the canvas are more often than not the answer to why they are dissatisfied or unfulfilled in their lives. Once I have those clues I work with the client have the life they truly want.

In fact, I am so passionate about what I do that I teach other coaches in USA, Canada, Europe and Australia how to develop the same skills and support them to make a great living from their passion too.

What do you love about running your business?

The biggest thing I love is the ripple effect. If you imagine that I am training hundreds of other coaches to help change the lives of their clients and that when each client makes a change it changes the lives of their friends and families – the ripple effect is massive.

I think of it as helping to bring freedom, fun and flow into the lives of countless people and that really has to be something worth doing. When I empower one coach to become the best they can be and they go on to empower countless clients to do the same that really touches the heart of who I am and I know I am on purpose.

What have been some of your biggest challenges?

I have grown my business since 2008 whilst working full time for a very large corporate, whilst supporting my husband through 5 years of study. I worked weekends and nights and basically had no social life whilst building my ‘escape tunnel’ and growing my client base.

2017 started as my 35th year of being in corporate employment and I was finally able to leave my role and work in my business full time. Don’t let anyone tell you that working for yourself is a breeze, it still requires hard work and dedication. But my quality of life has improved dramatically and I am fully in alignment with my integrity and because of that, I am a million times happier than I was.

Do you have a favourite quote?

“What is creative living? Any life that is driven more strongly by curiosity than by fear.” Elizabeth Gilbert

Who inspires you, and why?

I am always inspired by those who live their lives without the fear of what others may think. Not in a way that disregards others or deliberately hurts someone else, but in a way where they value themselves so highly that they will not compromise their hopes and dreams and play small.

This type of person inspires me because for a lot of my younger years I lived a life that was expected of me and as I have got older I have become much more of that person I admire. I think that is a goal worth pursuing.

What growth have you experienced being in Venus?

The first ever Venus meeting I went to was quite daunting. I remember when the regional manager rang me to ask if I wanted to join after the meeting I said “Hell yes! but I am vaguely terrified”.

I saw a group of confident women, who knew what they and their businesses were about and I realised I was not that. I found my Venus group was a safe place to learn and grow through the awkward teenage phase of my business, and I know now that I am that confident woman who knows who knows herself and her business.

Women are redefining success and growing businesses on their terms: What does success look like to you?

Success to me is being able to schedule my business around my life and my family. It is also being able to choose who I work with, how I show up authentically in the world and being able to see the difference my contribution makes to the lives of my clients.

My ultimate measure of success would be to have trained thousands of coaches around the world to offer the Creative Life Coaching I offer and making huge differences in the countless thousands of lives of their client

What’s your favourite pastime when you are not working?

When I am not working I am in my studio painting for myself. I have the music on, I am barefooted and covered in paint – that is my happy place!


Angela Murray
Living Life In Colour


Venus Profile