Writing case studies about your business are an effective means of sharing success stories with potential clients and your fellow members. First and foremost case studies build credibility. They are also a great way to promote your products and services. A well written case study can build awareness of your product or service and create a context for people to understand the value you provide clients.
Write a case study or two and share it with your group at your next meeting. You’ll give your members an opportunity to develop a deeper understanding of how you work with clients and the successes you have had with past or current clients.
HOW DO I WRITE ONE?
Choose case-study subjects that are topical and interesting, perhaps one of your top or most favourite clients. If you would like some guidance around creating a case study you can use this three step method;
- The Customer and the Challenge
What need did your client have before they met you, what problem did they have? - The Journey
How did you work with them, what was the solution you provided, what steps did you take to solve the problem? - The Results
How well did your product or service solve your customer’s problem? What was made possible after you worked with them? What were the benefits they received from working with you?
Case studies tell the story of a great product or service and a happy customer. Often (ideally) the customer is interviewed and quoted in the article.
Case Studies are an effective tool you can use to promote your products and services. They promise real-life solutions and insider tips on how your business works. At Venus we put our case studies mixed in with our testimonials on our website for potential members to read. Check them out here
About Vanessa Davey
