I was reminded of this when I was on the phone with one of my Venus Facilitators who is a business coach. She was sharing her win of bringing on a new coaching client and explained that before her new client signed up with her she had gone through and read all this facilitators information on the Venus Club site and other sites that this coach had promoted herself on.
She was interested in her …
Aren’t we all?
Don’t we want to know WHO the person is behind the business? It isn’t really about the business, its about the person. I believe that is one of the reason small business is going to be the driving force of the economy. We want to know about the people IN the business. As a small business owner, we can easily communicate this.
So… can a potential client read about you? About what brought you into business? About why you chose the business you are in? What it is about your business that you are passionate about? Who you love to work with and why?
This is what makes up your story. We want to read about you. The more real and personal a businesswoman can communicate her message, I trully beleive, the more connected your prospects will feel and as a result will choose to do business with you.
If you haven’t got a profile or story or a detailed ABOUT page on your site – add one today. It could be the one page that will inspire your prospects to call you!
Cruising into the weekend
Vanessa
About Vanessa Davey
