TIP: Marketing Yourself Online

Five things to consider when marketing yourself online: Creating a strong online presence of who you are and what you do is a necessary component of creating a successful personal or business brand.

Leveraging social media tools, websites, online forums, online networks and industry groups should be considered a vital part of raising your visibility and profile.

Five things to consider when marketing yourself online:

1. Carefully select the right social media groups and networks that will add value and credibility
2. Make yourself easy to contact – Email Signature, Website, Twitter, Linked In, Facebook, Skype – provide the right contact options for you and ensure you keep the information up to date and relevant
3. Strategically follow other key people who can help leverage your profile through association – but always ensure you can add value in return
4. Explore the various available marketing promotional opportunities to help promote yourself. An online resume or bio, creating newsletters or blogs about your area of expertise or industry can help raise your profile.
5. Dont just set your online profiles up and leave them – invest time in keeping your information current, fresh and evolving.

The easier you are to find, the greater your opportunities will be.

We all let our fingers do the walking now – so make sure you have an online presence.

Fiona Hewitt the founder of Brand YOU is recognised as a leading expert in personal branding and business innovation and has helped a large number of New Zealanders achieve greater success in their career or business.

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