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Educate your group to build trust and credibility

Referrals and connections happen when there is trust present in your business relationships. Part of building this trust is you showing that you are an expert in your field/profession.
Whether you think you are or not, you have a wealth of information and experience about your profession that you can draw from to educate your group.

At your next meeting please educate your group about a particular aspect of your industry/profession. This will raise your credibility, and the trust your members have in you. Click here to view examples and questions to help you >> [Read more...]

What is a Referral Alliance?

A referral alliance is a partnership with another business person where you both have an agreed commitment to create as many win/win opportunities as possible for one another.

The Venus Clubs provide the opportunity for you and for your club members to form referral alliances with each other. It also provides the platform for you to develop your knowledge of and to then teach members about referral marketing, referral alliances and developing referral marketing programmes within their business. [Read more...]

Promo Tip: Who is your target market?

GrowIncrease your Referrals: Choose a target market

A target or niche market is a group of people you choose to focus on marketing and selling your service or product to. You cannot hope to market your business to everyone, even if you think everyone needs you.
Why choose a target market? [Read more...]

ARTICLE: Trust and Social Media

Linda-ColesCEO’S, Trust and Social Media – CEOs can no longer ignore the potential of social media sites like LinkedIn and Twitter to support business growth. A company’s policy regarding these sites can be the difference between engaging staff, customers and prospects and leaving them cold. Are you missing out on sales and staff retention opportunities by limiting your staff’s access to these sites or, worse still, giving them access without knowledge? [Read more...]

Find the why

Hannah SamuelFind the ‘why?’

Before you think about reducing your price, or throwing in a range of extras to make whatever you are selling more appealing, stop and mentally ask yourself ‘do I, (as the provider) and they (as the buyer) understand the ‘why’ behind this transaction?’

If not, the chances are neither of you will understand the true value of the exchange and you may both end up feeling somewhat short-changed.
[Read more...]

Five Strategies To Minimize Risk

Tessa Stowe
Five Strategies To Minimize Risk
©Tessa Stowe, Sales Conversation, 2009

Is it risky to buy from you? This is the question your prospects will be asking themselves before they buy from you.

They want to know that you are capable of delivering the results they want and that you will actually deliver them. No matter how good your product is, if you are perceived as risky, your prospect will not buy from you. [Read more...]

Are You Nurturing Recommendations?

Hannah SamuelResearch indicates it’s 6-7 times more expensive to gain one new client or customer than it is to retain one. And yet many businesses spend thousands of hours, and dollars, trying to acquire new customers, and relatively little time and effort nurturing and retaining their existing ones.

Valuing and retaining your current clients and customers is essential. Not only will you benefit from their continued custom, you are also more likely to benefit from any new clients or customers they recommend. [Read more...]

Marketing for women. Tips for getting more referrals

Referral MarketingFive Steps to More Customer Referrals

Forget cold calling! The best way to expand your business is to convert your customers into sales people who generate new business for you. Get them to recommend you and you’ll discover the shortest sell cycles you’ve ever had.

How do you get more referrals?
A smart way to grow your business in today’s economy is to set up a referral program.

[Read more...]

Women in business, New Zealand – 6 Simple tips for building trust

trustBuilding trust between you and your potential client is a very important step that needs to occur first or else they won’t buy from you. In fact, building trust is a prerequisite to selling. So how do you go about building this trust? Following are 6 tips…

  • Tip #1 When having a sales conversation, explore whether you can help the person get what they want. Forget about selling because as soon as someone feels you’re trying to sell something, they’ll instinctively not trust you. That’s just human nature. If, however, someone feels you are genuinely trying to help them, then they’ll be more likely to trust you and buy from you. [Read more...]

Businesswomen – What is this Twitter all about?

twitterTwitter, tweets, twittering, tweeps – what??!!

If you don’t know what I’m talking about, it’s time to catch up on the latest social media phenomenon – Twitter.

How it works:
With Twitter you send short messages of 140 characters or less – these are known as “tweets” — to any other Twitter member (a tweep) who has chosen to “follow” you. You can send the messages from your computer and you can send or receive tweets via your cell phone.

[Read more...]

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