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Vanessa’s Muse: Welcome to 2010

Vanessa DaveyI hope you had the chance to relax and unwind over the holidays. I have a theory about the holidays. They are not always the best time to truly relax and unwind. With so much family stuff happening, guests visiting and friends around, kids home for the holidays, our time is often VERY stretched. That is why I think January is a slowish month for business in NZ. We are still unwinding from the year that has been and building up the reserves of energy and creativity needed for the year ahead.

Driving back from a friends today I realised how important systems will be this year in my business. When a business grows, more things arive on your to do list and life speeds up and I think creating systems for getting things done is the way to go. Or atleast the way to keep enjoying the ride of growing a business. [Read more...]

Find the why

Hannah SamuelFind the ‘why?’

Before you think about reducing your price, or throwing in a range of extras to make whatever you are selling more appealing, stop and mentally ask yourself ‘do I, (as the provider) and they (as the buyer) understand the ‘why’ behind this transaction?’

If not, the chances are neither of you will understand the true value of the exchange and you may both end up feeling somewhat short-changed.
[Read more...]

Five Strategies To Minimize Risk

Tessa Stowe
Five Strategies To Minimize Risk
©Tessa Stowe, Sales Conversation, 2009

Is it risky to buy from you? This is the question your prospects will be asking themselves before they buy from you.

They want to know that you are capable of delivering the results they want and that you will actually deliver them. No matter how good your product is, if you are perceived as risky, your prospect will not buy from you. [Read more...]

Are You Nurturing Recommendations?

Hannah SamuelResearch indicates it’s 6-7 times more expensive to gain one new client or customer than it is to retain one. And yet many businesses spend thousands of hours, and dollars, trying to acquire new customers, and relatively little time and effort nurturing and retaining their existing ones.

Valuing and retaining your current clients and customers is essential. Not only will you benefit from their continued custom, you are also more likely to benefit from any new clients or customers they recommend. [Read more...]

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