Register today for a FREE visit to your local Venus Group and get referral marketing working for your business
Do you spend too much time writing your newsletter each month?
Do your readers actually read it…or is it too long?
These days your customers are time-constrained. There’s always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much.
Enter the “60-Second Newsletter” concept.
When people tell you to “follow your passion,” they are either:
1) simplifying the problem (the problem being, What should I be when I grow up?), or 2) assuming that your passion inevitably aligns with your talents and market demand.
Have a look at the diagram below…
Passion alone, region α, puts you in the fan/enthusiast category.
Passion and what you’re good at , β, lead to a hobby.
[Read more...]
