With a love for make up and a passion for helping women feel great about themselves, it was a natural fit for makeup artist and hairdresser Caroline Martelli to launch her own cosmetic and skincare company M Collections & M Skin Essentials. “Makeup is a passion of mine and I feel so lucky that […]
Increase your Referrals: Choose a target market A target or niche market is a group of people you choose to focus on marketing and selling your service or product to. You cannot hope to market your business to everyone, even if you think everyone needs you. Why choose a target market?