What inspired you to start your business?

I started Sisterhood of Style after coming through motherhood and my late thirties awash in a sea of sameness and non-descript. I prioritised my family, work, life over me. I saw many others who felt the same. Dressing became hard, boring even and I wanted to feel like my old self – someone who loved clothes, was inspired by my outfits and got a kick out of being creative with what I wore. I had always styled friends and family, so by studying to become a Personal Stylist I knew I could take my passion for styling to a wider audience.

Tell us about your business?

I’m a Personal Stylist who is passionate about helping women rediscover their confidence in themselves and their own style. My dream customer is You, a busy multi-tasking women who wants to showcase their individual style and unique personality. You want to feel empowered, more confident, knowledgeable and delighted by your wardrobes and less overwhelmed when you shop. I help you, by empowering you with style tips, tricks and tools to achieve your unique look, working within your budget, timeframes, tastes and wardrobes.

What do you love about running your business?

I love helping women to feel their best and curate the wardrobe of their dreams, to make getting dressed easier, every single day.

What have been some of your biggest challenges?

Doing everything myself from sales to finances. Learning as I go and finding out what works and what doesn’t. How to negotiate on behalf of myself! I can do it blindfold for others, but it’s Much more challenging to do it for yourself.

Do you have a favourite quote?

Fake it til you make it. For me this means putting kn your big girl pants and fronting Up to tough moments, hard decisions, being brave and bold, even when you don’t feel it.

Who inspires you, and why?

My gorgeous mum. She’s an incredible force in my life and inspired me to love putting outfits together. She knows how to dress with effortless style. She’s everything to me.

What growth have you experienced being in Venus?

Huge growth, due to a multi layered experience of learning from others in the group, through the raves and referrals I’ve had and also to the clients I have gained.

Women are redefining success and growing businesses on their terms: What does success look like to you?

Success to me looks like a wonderful mix of work and play, family and business growth. It means working my own hours and working from home mixed with collaborations and being there for my kids after school.

What’s your favourite pastime when you are not working?

Hanging with my family. Walking the dog and long lunches with my friends. I also love to read.
Emma John


Venus Profile