What inspired you to start your business?

I had found a positive, life-enhancing way to handle my day-to-day money, and I wanted to share that with others.

Tell us about your business?

Money coaching is a process of helping people:

• Find out where all their money is going
• Get connected to their deepest needs, and make sure that those are met first
• Discover the emotions and beliefs that are driving their self-sabotaging behaviours with money
• Replace self-sabotaging behaviours with life-enhancing alternatives
• Turn money from a source of worry into a resource that will enable them to care for themselves and their loved ones
• Get to a place where they feel calm, centred and energised around their money – they know they have enough

What do you love about running your business?

I love having the overview and control. I also relish the variety – accounts, marketing, planning, sales, service delivery – I enjoy all of it.

What have been some of your biggest challenges?

Figuring out how to tell my story.

Learning how to, as Nicole Coyne put it recently, “have my filter on” so that I know which of all the many business resources are the ones that are most use to me right now.

Do you have a favourite quote?

I have two:

A want, when met, entertains you. A need, when met, sustains you.


You can never get enough of what you don’t really need.
h3>Who inspires you, and why?

The women in Venus when they share their “wins”. I’ve visited all the different Auckland groups over the years, and the “wins” section is hands-down my favourite part of the meeting. Hearing positive customer feedback, triumphs over technical troubles, new opportunities won, sales targets smashed – it always leaves me motivated to go out and do the same.

What growth have you experienced being in Venus?

I’ve learned how to delegate the parts of the business that I lack skills in, rather than to pretend that I’ll learn how to do it in the imaginary free time I used to think I had.

Through facilitating, I’ve also learned how to run a meeting, and how to have courageous conversations – they’re not actually that scary!

Women are redefining success and growing businesses on their terms: What does success look like to you?

A business that challenges and sustains me, and helps my family.

What’s your favourite pastime when you are not working?

Tribal Belly Dance. It’s like Venus, but for dance – a tribe of diverse women supporting and encouraging each other on their journeys.
Sarah McMurray


Venus Profile