What inspired you to start your business?

Photos by Caro has been a dream of mine for many years. I started studying photography 14 years ago. To put my new found skills and passion into practice I started Photos by Caro as a side hustle for friends and families.
The opportunity was made available in November 2018 to move Photos by Caro from a side hustle to a full-time business. I have never looked back.

Tell us about your business?

Photos by Caro is a portrait photography business with a studio at my home in Remuera Auckland. As a portrait photographer I work with business people and entrepreneurs to update their personal branding through headshots and lifestyle portraits plus families to create lasting memories through family portraits. I believe in capturing my clients as authentically and attractively as possible. Their photos will reflect who they are, whether that’s in a relaxed family location or business surroundings.

The other side of my business is event photography which combines my love of photographing people and events.

What do you love about running your business?

The fact that I am doing something I love to do, makes the long days seem short and the sleepless nights seem worth it. When a client sees their photos and goes “wow” I get goosebumps and that drives me to work harder with each client I see.

I also have two children, who have watched me develop this business from a dream into reality. To be able to show them you can love what you do as a job and be proud of what you develop is another driving force for me.

What have been some of your biggest challenges?

Becoming a “master of all” in a very short period of time.

I had my first business back in 2000 for 7 years, before my business got taken over by a client and I went back into corporate life. Since then a lot has changed, especially around the use of social media and online marketing. For me, that has been fantastic as the majority of my clients come to me as their need to update their profile pictures. It has also been my biggest challenge as I learn how to market myself and my business through social media.

Do you have a favourite quote?

“Life isn’t all about waiting for the storm to pass it’s about learning to dance in the rain”

To be honest I am unsure who wrote this but it hangs on my office wall and I look at it often.

Who inspires you, and why?

My parents inspire me to be the parents they were for me. They always worked for themselves and the hours were sunrise to sunset (if not much later) but they were always there for us.

Sue Bryce as a photographer and business person inspires me. She has grown her business from a garage studio in Pukekoke to major studio in Los Angeles. She now educates and inspires 1000’s of photographers around the world.

What growth have you experienced being in Venus?

The growth I have experienced since being in Venus has been both personally and professionally. The members within Venus are so generous with their own learnings in business I have learnt so much from each one of them.

Through getting to know each of the members I have also build my business through the referrals and recommendations they have given me which has been invaluable.

Women are redefining success and growing businesses on their terms: What does success look like to you?

Success for me personally is that I can grow my business so it will continue to provide for me and my children. I would also like to think that the support and help I have received, as I build up my business, I can share with other women who are looking at setting up their own businesses in time.

What’s your favourite pastime when you are not working?

Sailing and being out on the water is my other passion. I can be found on the Auckland harbour at least every second week and if I am not racing and can take my camera with me I am in my “happy place”.

My children and I love to camp, and that is when I truely switch off from the world around and focus on time with them living simply and enjoying the moment.
Caroline Jack


Venus Profile