Current Meeting Topic

What is a Personal Brand?

Here is a recap of the last education topic:

What is a Personal Brand?

You may have heard the term “Personal Brand” but what is it? Personal branding is the process of creating a specific image of yourself concerning your business in the mind of your ideal client. It’s always good when you look like the accountant, personal trainer, stylist, bookkeeper, lawyer, life coach or business coach that they desire to hire.

Personal branding is all about you, how you dress, connect with others and serve others.

The human brain makes decisions based on emotion and memory. Packaging together all of your natural skills and talents, with a consistent message, consistent personal look, familiar brand voice, and instantly recognised style, makes it much easier to promote yourself and your business.

You are your businesses biggest, most valuable and most influential asset. To be successful, your personal brand needs to reflect your business brand, stand out and attract raving fan clients. Your personal brand needs to overflow into your business brand, with distinct and easily recognised, albeit subliminal brand message and tone. Unfortunately, as business women it is also something we are judged on more than men, whether we like it or not, let’s use it to our advantage!

Your personal brand creates the first impression of your business, what impression are you making? Ever had someone turn up for a meeting with you who you instantly judged by their look and decided then and there not to do business with them because they didn’t reflect a level of professionalism or didn’t seem businesslike enough? You can let whatever impression you give happen haphazardly, or be deliberate and manage it to your advantage. It doesn’t necessarily take a ton of money, time and thought. Ever heard the saying ‘dress for the job you want not the job you have’?

Consistency is the key to creating a memorable brand. Your personal brand is what people say about you when you are not in the room. It’s all about reputation, recognition, and respect. And it can have a hugely positive impact on your business because the best form of marketing is not what you say about yourself. Word of mouth is free, but exactly what do you want others to say about you?

Personal branding – because you deserve to be well known, well paid and wanted for the amazing business woman that you are!

Carolyn Banks, CEO Venus Network

Education Topic

10 Important business lessons

1. Confidence Trap
When you’re busy you often accomplish and create much more. The more intensely you’re focused and active and the longer you maintain such a focus, the faster your accomplishments. When your mind is focused on your dreams, you don’t have time for the many self-doubts that block them.

2. Raise Your Standard
To maximise the value of your time, prioritise your interactions. People who seem less busy and want to consume your time may think you’re being rude when you say no to their invitations, but busy people understand immediately that you’re just choosing to prioritise and wisely manage your time.

3. Efficiency and Effectiveness
Often when you perform a service for less than you feel you deserve you lower your worth and enthusiasm and slow your business. In addition to undermining your motivation, inefficiency and ineffectiveness can also reduce profit margins. Business masters are those who love what they do, do what they love and work efficiently and effectively.

4. Desperation vs Inspiration
If and when you hire, don’t rescue desperation. Anyone who says, “I’ll work for anything, I’ll do anything, you can pay me whatever you like,” is desperate, and if you hire desperation, you’ll breed it in your business. You can train many skills, but inspiration isn’t easy to develop and takes work. Take the time to evaluate the whole person.

5. Busy-ness
When you have fewer demands, you become more easily distracted and/or anxious.

6. Working on Your Business
Business fulfilment doesn’t automatically result from hard work; working smart is just as important. Additionally knowing where you stand financially tells you how flexible or firm you can be and prevents you from making unwise business decisions. Work out all of your costs and put a true value on yourself and your business.

7. Prosperity and Austerity
Everything occurs in cycles. In times of prosperity, you’ll feel elated, optimistic, and complacent and you’ll stop doing the things that brought you there and the demand for your product or time will drop off while your supply goes up. In times of perceived austerity, you’ll feel depressed, pessimistic, and impatient. Then you’ll become creative, go back to the basics and act purposefully once again.

8. Feedback
Ask for to keep refining and evolving what you do and how you do it. Not every suggestion will be of the greatest value, but by being selective you can receive tremendous feedback.

9. Work and Play
In your business career, you’ll experience moments of work and play, seriousness and humour. Embrace both, they will help you remain centered and focused. Put work and play together and you will be more integrated, energetic, and inspired.

10. Put Your Heart in It
When you truly appreciate and value where you are and what you offer, so will others. Whatever you think about and focus on with inspiration is what you attract into your life. It’s a basic law of business. Until your innermost dominant thought is your clients, don’t expect their innermost dominant thought to be your business. When they are on your mind, you are on their mind.

Over the next fortnight have a think on these as next meeting you’ll be asked to share one or two of these that resonates with you

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