Meeting Topic

1 Minute Promo

Heading into 2020 – tell us about your business in 1 minute!

Recap on this education topic from last fortnight:

Your 1 minute promo

As defined by Wikipedia an elevator pitch is a short sales pitch. It’s the 60 seconds that you have, so make it count.
An elevator pitch will:
1. Define who you are and what you do
2. Explain your USP – what makes you/your business unique, what problem do you solve?
3. Explain who is your ideal client
4. Engage your audience (ask a question that gives them something to think about.)
5. End with a call to action
A good elevator pitch is used to introduce you and your business, it defines your target audience and will get people thinking.
Remember practice makes perfect, edit, skip jargon, be mindful of your body language, think positive thoughts and smile.

Education Topic

Social media and your business

Last fortnight we learnt about social media for yur business. This week tell your group about your strategy.

TWO MINUTE READ:

Most of us probably have at least one social media account for personal use. It might be to keep in touch with overseas family on Facebook or share photos of fabulous foodie creations on Instagram. But do you have a formal social media strategy for your business?

I was horrified to find an online article recently entitled “60+ social networking sites you need to know about in 2018”.

This sounds completely overwhelming – well, ludicrous actually – but it highlights that a scattergun approach isn’t going to work.

Every year, Social Media Examiner polls its 450,000 global followers to see the latest industry trends. These are the seven most popular platforms for 2018, with the percentage of marketers who say they use them regularly:

Now, before you panic and lurch into knee-jerk action, please bear in mind that just because 62% of these people say they use Twitter regularly doesn’t mean that you should start frantically tweeting. What’s the point if none of your customers are on that platform?

If social media is to have any value to a business, we need to stop being distracted by irrelevant sites, and focus our energies on the platforms used by our customers – and that means gaining an overall understanding of:

  • The purpose, potential and demographic of the various social media platforms;
  • The demographic of our target audience.

The most straightforward way to find out where your customers hang out is to ask them!

You could e-mail a quick survey or perhaps speak to a small number of people whom you regard as your “Ideal ‘Class A’ Client”. Try to find out not only what platforms they’re using, but whom they “follow” and what times of day they tend to go online.

Over the next two weeks seriously consider your social media policy to confirm where should you be investing your time and effort. After all, social media may be free, but it certainly doesn’t come cheap!

At the next meeting, we look forward to hearing one of your social media insights – either learned over the next fortnight or a tried & tested strategy that’s already paid you dividends.


FURTHER READING:

Ideas, hints and tips to get the most from this exercise

Really think about WHY you want to be on social media. What are you ultimately trying to achieve? It doesn’t have to be all about direct sales; there could be broader benefits of heightened SEO. If applied effectively you could capture more of those precious page one Google results with your social links.

Review what’s worked previously and what hasn’t. For example: did a Facebook advertising campaign bring the required results? If not, what would you differently next time?

If you were to focus on only two social media platforms, what would these be and why? You could perhaps experiment with the same post on a couple of different platforms (for example: Instagram vs. LinkedIn) to see where you receive the better quantity and quality of engagement.

How would your customers like to interact with you? For example: don’t assume that a Page on Facebook is the most appropriate set-up. If you’re aiming for a discussion forum or community feel, could a Group be more applicable? What best suits the style and tone of your business?

Take a look at where your so-called competitors are active, but do not become obsessed. Yes, they might have a serious social media strategy in place, but equally they could be flailing in the dark, hoping to goodness that something sticks. Acknowledge what you like about their approaches – and then concentrate on how you can do better to engage with your customers.

Have you claimed your business’ @ (“at”) name on the most popular platforms? This is worth doing even if you don’t post on them all. Get your dormant accounts directed to the one/s you are using.

What about hashtags? If your business was to employ these, what might they be? Get creative, have some fun! #VenusLadiesDoItInStyle

Have you thought about collaborating with a complementary business within Venus? Being able to tag each other and share each other’s posts could potentially double your reach.

And finally…

If the jargon and technobabble are getting too much, visit pcmag.com/encyclopaedia. It’s an American site, the terminology my differ but the definitions are written in a down-to-earth way and should be helpful.


Carolyn Banks
CEO Venus Network