What inspired you to start your business?

I’ve worked in the fashion industry for almost 20 years and I’ve seen so many women beat themselves up about the way they look. I wanted to work with women to make a difference in their lives, to help them find their inner confidence. I just happen to use clothes to do that.

Tell us about your business?

Chasing Cait is a personal styling business aimed at helping women (and men!) elevate their everyday style.

So many people think personal stylists are just for the rich and famous, but I’m all about helping you get dressed for your everyday life.

I work 1-on-1 with clients to help then sort out their wardrobe, make smarter purchasing decisions and to create outfits that match their style personality, budget, bodyshape and size, no matter what that is!

What do you love about running your business?

Meeting, and working with, amazing women everyday! I have a wonderful support network of fellow girl bosses (most of whom I met through Venus) but also seeing the confidence grow in my clients.
Give them back their style power is amazing.

What have been some of your biggest challenges?

Keeping motivated can be hard when you work FOR yourself, BY yourself. But Venus has definitely been a game-changer in that area. I missed the camaraderie when I was on maternity leave and I’m so happy to be back!

Do you have a favourite quote?

“Style is the amour we use to survive everyday life” Bill Cunningham (famous New York street style photographer)

Who inspires you, and why?

So many people!
my fellow girl-bosses, kicking goals every day.
My mumma, who taught me that my body was more than just a thing to look at, to appreciate what it DID, no matter its shape or size.
My clients, who are doing amazing things in their own lives, and who have taken the plunge to fix something that isn’t working for them.

What growth have you experienced being in Venus?

The contacts and support that Venus brings is immense! I’ve got amazing business buddies that I met, and still recommend (and get recommended by) over 5 years ago when I first joined Venus.

Venus brings a wealth of experiences that you just can’t have all on your own. I’ve learnt so much from the other amazing women in my group, as well as the wider Venus network.

Women are redefining success and growing businesses on their terms: What does success look like to you?

Success is being able to show up to work everyday doing something I love, and making a difference in people’s lives. I have created a life I love. I can spend time with my babies, and my friends, and also get to help women grow their confidence and change the way the look at themselves in the mirror.

What’s your favourite pastime when you are not working?

Shopping? haha!
No really, hanging out with my friends and their families definitely fills my cup.
Every second Sunday we host Brunch Club at our house – it’s an open invite to our friends and their kids to come hang at ours with bacon and coffee. It’s a fun, chaotic day, but totally makes life worth living.


Caitlin Taylor


Venus Profile