Topic Question: What kind of business would make a great strategic partner or alliance for you? This comes down to who your target market is and who shares this same market with you. At your meeting I invite you to share with your group a specific strategic alliance that you would like to be introduced to. The more specific the better.
What is a strategic alliance?
A joint venture or strategic alliance is a form of partnership where businesses come together to share knowledge, promotion and referrals.
It is always great to go back and practice introducing yourself and your business to your group. In a 30 second introduction you want to succinctly tell the person you are talking with who you are, who you work with and the benefits of working with you. Read more
I’m in the middle of bringing together our first printed Venus magazine, due out May 1st, and with the theme “Growth” I’ve been asking businesswomen what the key success strategies are in growing a business. What keeps coming up is the value of having a support network around you.
For your next meeting I invite you to ask your group for one specific thing you need this week.
You could ask your group for: Read more
In whatever business you have, do you sell the features of your product or service? Or do you sell the benefits? There is a huge difference and ultimately it decides if you are going to make the sale and within the Venus Network, get the referral.
This week’s meeting: I invite you to share the top 3 benefits of your service or product.
Why have I chosen this topic? Because people buy on benefits. Read more
It’s official, personal recommendations are the most trusted form of communication when it comes to consumer behavior. According to a recent report on ‘Trust in Advertising’ by the research company Nielsen, 88% of those surveyed stated that a recommendation from a friend would entice them towards a product or service, with online consumer reviews coming in second at 64%.
We all have customers, many of whom are satisfied with our products or services. These customers can help you grow your business.
At this week’s meeting please share a few of your favourite client recommendations with your group.
For your group to develop a greater understanding about your business and the services and products you offer this week we’re inviting you to bring something along to ‘Show and Tell’ to your members.
Show and tell is the process of showing an audience something and telling them about it. It is usually done in a classroom as an early school technique for teaching children the skills of public speaking. With Venus we are using it as another tool for educating your members about an aspect of your business.
We had this as a meeting topic back in March and it was so widely enjoyed that we thought, lets have it again. The only limit is your imagination. Allow yourself to get creative with this.
The idea is to provide your members with a sensory experience either visual or kinaesthetic. Better yet – if you can provide something that your members can take away then they’ll definitely remember you and your product or service over the next few weeks.
Examples of what you could bring in your Show and Tell:
Writing case studies about your business are an effective means of sharing success stories with potential clients and your fellow members. First and foremost case studies build credibility. They are also a great way to promote your products and services. A well written case study can build awareness of your product or service and create a context for people to understand the value you provide clients.
Write a success story or two and share it with your group at your next meeting. You’ll give your members an opportunity to develop a deeper understanding of how you work with clients and the successes you have had with past or current clients. Read more
In your next meeting paint a precise picture of this one ideal client. The more specific you are with your group, the more likely you will receive a referral or two over the next fortnight.
Another option is to share with your group “What one client/type of client are you specifically looking for this fortnight.”
I hope you had a wonderful holiday with your friends and family over the feastive season. Venus is here to support you to create a stunningly successful 2013. At your first meeting of the year I invite you to share 3 – 5 specific business goals for this year. This is a great way to keep yourself accountable for the goals you want to achieve while giving your group the opportunity to support you to achieve those goals.
Congratulations on all that you have achieved over the past year and thank you for sharing your journey in business with Venus.
We look forward to supporting you throughout 2013.
Vanessa and the Coordinator Team